WeChat,one of the world’s most popular mobile apps and socialnetworks,brought home iF Gold Award for its smart retail
innovation,Scan & Go.It is the first ever Chinese product to win goldin the iF Service Design category.
Scan& Go enables shoppers at retail(零售)stores to turn theirmobile phone into a virtual checkout counter.When
shopping,customers use their mobile phones to scan product barcodes(条形码),view product information,get discounts ,complete self-checkout,and pay directly within the app via WeChat Pay.Thereis no lining up at the counter.